Record-breaking Natural Products Expo West 2025 showcases significant growth in buyer attendance and new brands

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Natural Products Expo West, the largest gathering of the natural, organic and conscious CPG community, took over the Anaheim Convention Center for four days of sampling, tasting and exploring the latest innovations in the natural, organic and conscious consumer packaged goods industry.

More than 3,000 brands exhibited at Expo West, displaying products across natural and specialty food and beverage, supplements, personal care, organic, lifestyle and more. PATH Water, OATLY, Chomps, Organic Valley and Stonyfield were among the exhibitors. A record 30% of brands were new to exhibiting at Expo West—a sign of the health of the industry.

The 44th edition of Expo West brought over 64,000 attendees from the health and nutrition communities. Nearly two thirds of the attendee categories were qualified buyers, including retailers, distributors, hosted buyers and food service providers. The show has proven to be the best place to reach natural, organic and healthy lifestyle buyers.

“We have been coming to Expo West since 2013, and we continue to come back for the people and the opportunities given to meet with buyers and the natural products community,” says Casey Mullen, director of strategic development of Fungi Perfecti/Host Defense Mushrooms. “We launched a new line of mushroom gummies at this edition of Expo West!”

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